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Growing Your Business With Gratitude

Posted by Sue Wolf · September 06, 2019

Part 2 of 4 – Knowing Your Customers

Now that we’ve got a great list of who we’re thankful for, we’re ready to get to know them better. Getting to know our customers is as easy as listening and picking up on information casually mentioned in conversation.

How well do you know your individual customers? Everyone is different but adjusting your style to the specific customer and taking time to make a personal connection is part of building your business for the long term. From the first meeting to every conversation between closing the sale and following up, we find many opportunities not just to close the deal, but to get to know our clients. Our clients are people and knowing them prepares us to better serve them in the future.

After a first conversation with a client, it’s important to remember not only their name but something individual about them as a person. Do they have a favorite hobby or interest? Did they have an amazing weekend adventure or achieve a career goal? How about something from the meeting over coffee…the important detail of exactly what type of coffee they ordered for themselves? Knowing that they ordered that skinny vanilla latte may seem like a small detail, but it is one you can easily use to surprise and delight them in the future.

The more you get to know about the person, the more you understand how your business best suits their needs. And these little details can have a big impact on building the relationship. Need some great ideas on how to start the coversation? Check out our link to see 9 Ways to Get to Know Your Clients

In the next post we’ll talk about how to create a memorable gift.

Growing Your Business With Gratitude

Posted by Sue Wolf · August 02, 2019

Growing Your Business With Gratitude

Growing your network through word of mouth referrals is a very cost effective way to attract new customers and grow brand loyalty for the long term. The key is to build strong relationships with your clients, partners, vendors and suppliers. This four part blog series discusses how to organize a personalized gift giving program which delights your business contacts and builds your business through referrals.

Part 1 of 4 – Making the List: People We Are Thankful For

As Thanksgiving approaches and our thoughts turn to the meal that brings family and friends together, we are reminded of the people that make our day and year even more special. This post begins the first of a four part series on celebrating Thanksgiving and being thankful for business.

We all have someone we’re grateful for. It’s everyone from the co-workers who go the extra mile to complete projects to the suppliers who fulfill last minute requests to the customers who love our businesses and happily share the news with others. We can all find people in these areas that we are grateful for. We need only ask ourselves:

I am thankful for____________ because he or she ___________________________

Once we know who we are grateful for, we will know who to thank. Start a list here This may be a long list, but it should get us thinking about how to say “Thank You”.

We’ll look at meaningful ways to say, “Thank You” in our next post.