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Growing Your Business With Gratitude

Posted by Sue Wolf · October 28, 2019

Part 4 of 4 – Surprise and Delight All Year Long

Now that we’ve got some great ideas for thoughtful gifts, let’s discuss ways to surprise and delight our customers throughout the year. It’s everything from the first meeting to saying, “thank you” after a sale to celebrating important milestones and occasions in between.

Successful gift giving is consistent, timely and as individual as you and your brand.

Set your business apart by including small perks and extras to make your customers interaction with your company one they’ll remember. Delighting customers with unexpected gifts builds customer loyalty, increases referrals and repeat business.

Knowledge and expertise are only part of the customer experience. Businesses are expected to exceed expectations and strive to be the best in their profession and earn five stars along the way. Gift giving enhances that experience and keeps your company top of mind. Thoughtful businesses look for times to give business gifts when their customers least expect it and delight them with a small client gift or token of gratitude.

It’s everything from stopping by to say, “hi” when meeting someone new to saying “nice to meet you” after the first meeting or “thanks for the referral” to a trusted partner or vendor.

People love working with businesses they trust and share their values. Giving a “welcome to our company” or “we appreciate your business” gift after the sale keeps your business top of mind of companies they want to work with. They’ll appreciate your thoughtfulness and remember you the next time they or someone they know needs your products or services.

As gift experts we’ve seen our client gifts be successful for businesses and professionals that partner with us for gift giving. We’ve had many success stories and the following is a real-life example. A local plumbing company partnered with us to send thank you gifts to their clients for their referrals. One of the clients who received a gift from the plumbing company called back to say thank you for the gift, while at the same time referring a new job to the plumbing company worth thousands of dollars. The investment the plumbing company made in business gifts generated customer satisfaction, as well as a high ROI in terms of new business generated.

Each day brings new opportunities to surprise and delight customers in unexpected ways. In our next blog series, we’ll explore ways to delight your customers throughout the year and share stories of how other professionals have delighted their clients with custom gifts from Heartwarming Treasures ®.

Growing Your Business With Gratitude

Posted by Sue Wolf · October 04, 2019

Part 3 of 4 – Making Gift Giving Memorable: Hint: It’s all about “them”

Now that we know a few things about our customers, it’s time create a memorable gift. A memorable gift is as individual as the person receiving it. A memorable gift is thoughtful of all of the small details we’ve learned about someone wrapped together to create the perfect gift.

People love receiving gifts and making gift giving thoughtful shows you appreciate them for the work they’ve done for you and your company to make it a success. The gift should personally express your gratitude and include a personal note with words of celebration, encouragement or appreciation. When you order a gift from the Heartwarming Treasures website, you can include a personal note in the “Special instructions to Seller” section of your online shopping cart.

Also, remembering that they love champagne and chocolate and including items that are unique to them in your gift makes them feel even more special. So why not send Cheers To Your Success or sincere Congratulations to celebrate their anniversary, milestone or achievement?

Thoughtful gifts made just for the individual say so much more than “thank you”. Thoughtful gifts say, “I appreciate YOU for all of the amazing things you do and truly value YOU” which strengthens the relationship for the long term. They’ll remember your gift and think of you the next time they or someone they know needs your products or services.

Looking for thoughtful gifts to delight your customers? Visit this link to view 29 gifts to make the Occasion Unforgettable or ask us to create a custom gift designed with “them” in mind.

In the next post, we’ll discuss when to surprise and delight and include a list of holidays and occasions

Growing Your Business With Gratitude

Posted by Sue Wolf · September 06, 2019

Part 2 of 4 – Knowing Your Customers

Now that we’ve got a great list of who we’re thankful for, we’re ready to get to know them better. Getting to know our customers is as easy as listening and picking up on information casually mentioned in conversation.

How well do you know your individual customers? Everyone is different but adjusting your style to the specific customer and taking time to make a personal connection is part of building your business for the long term. From the first meeting to every conversation between closing the sale and following up, we find many opportunities not just to close the deal, but to get to know our clients. Our clients are people and knowing them prepares us to better serve them in the future.

After a first conversation with a client, it’s important to remember not only their name but something individual about them as a person. Do they have a favorite hobby or interest? Did they have an amazing weekend adventure or achieve a career goal? How about something from the meeting over coffee…the important detail of exactly what type of coffee they ordered for themselves? Knowing that they ordered that skinny vanilla latte may seem like a small detail, but it is one you can easily use to surprise and delight them in the future.

The more you get to know about the person, the more you understand how your business best suits their needs. And these little details can have a big impact on building the relationship. Need some great ideas on how to start the coversation? Check out our link to see 9 Ways to Get to Know Your Clients

In the next post we’ll talk about how to create a memorable gift.

Growing Your Business With Gratitude

Posted by Sue Wolf · August 02, 2019

Growing Your Business With Gratitude

Growing your network through word of mouth referrals is a very cost effective way to attract new customers and grow brand loyalty for the long term. The key is to build strong relationships with your clients, partners, vendors and suppliers. This four part blog series discusses how to organize a personalized gift giving program which delights your business contacts and builds your business through referrals.

Part 1 of 4 – Making the List: People We Are Thankful For

As Thanksgiving approaches and our thoughts turn to the meal that brings family and friends together, we are reminded of the people that make our day and year even more special. This post begins the first of a four part series on celebrating Thanksgiving and being thankful for business.

We all have someone we’re grateful for. It’s everyone from the co-workers who go the extra mile to complete projects to the suppliers who fulfill last minute requests to the customers who love our businesses and happily share the news with others. We can all find people in these areas that we are grateful for. We need only ask ourselves:

I am thankful for____________ because he or she ___________________________

Once we know who we are grateful for, we will know who to thank. Start a list here This may be a long list, but it should get us thinking about how to say “Thank You”.

We’ll look at meaningful ways to say, “Thank You” in our next post.